Would you like some cheese with that McWhine?

One day when I'm obscenely rich, I'm going to harass dictionary editors to remove words I don't like:

McDonald's Corp. is reviving its campaign to ditch the dictionary definition of "McJob," this time setting its sites on the vocabulary of Britons. The world's largest fast food company said Tuesday it plans to launch a campaign in the U.K. this spring to get the country's dictionary houses to change current references to the word "McJob."

The Oxford English Dictionary, considered by many wordsmiths as the gold standard for the English language, is one of those that will be targeted. It defines the noun as "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector."

The word first cropped up two decades ago in the Washington Post, according to the dictionary. But executives at Oak Brook, Ill.-based McDonald's say the definition is demeaning to its workers and say theyll ask dictionary editors to amend the definition.

It's not demeaning to the workers. It's demeaning to the shitty, low-wage, no-benefit jobs for which McDonald's hires. Maybe instead of paying law-talkin' guys to write sharply worded letters to the OED, they should devote some of that scratch to transforming their corporate franchises into decent workplaces. But maybe that's me.