Draw your own conclusions

I have no idea what to make of this piece in the WaPo:

It's not always true that familiarity breeds contempt. An unknown political candidate who bears a passing resemblance to Hillary Rodham Clinton (D-N.Y.) will be liked more than one who doesn't -- even when the candidate is a man.

But a fresh face who looks a bit like Sen. John McCain (R-Ariz.) may be out of luck. The more a candidate looks like McCain, the less people like him or her, according to the first online experiment conducted by The Washington Post, washingtonpost.com and Shanto Iyengar, director of the political communication lab at Stanford University.

Weird, huh?

Stranger still, Morin's column also reveals the 20th Century's most important piece of art (hint: it's a Picasso) and highlights some of the wackier academic findings that have been recently published. Gotta fill column inches somehow, I suppose.