I'm not sure that word means what you think it means

This little throwaway graf at the end of the NYT's discussion of whether Colorado's newly-enshrined second state song, John Denver's "Rocky Mountain High," refers to the doobage or the delightful lack of oxygen at 9,000 ft caught my eye:

“It’s certainly going to appeal to a lot of young people,” Mr. [Richard] Grant [spokesman for the Denver Metro Convention and Visitors Bureau] said. “It’s just a cool thing to take a rock song and make it the official song.”

By positing that John Denver's mash note to Colorado is a rock song and will appeal to "a lot of young people," I believe Mr. Grant has shown that the Rocky Mountain High - whether its source be picturesque landscapes or piles of hash and cocaine - affects one's on-the-job performance.